CASE STUDY

Chinese Engineers & Buyers Preference Research
Goals
Capabilities
Sample Study: DMR/STB
Objective
Focus Group Venue
Focus Group Examples
Participants

Chinese Engineers & Buyers Preference Research
      Addressing the 4 “P’s”:
                        Who bought what, where, for how much, and why?

Goals
      Focus group survey to study Chinese engineers andbuyers preference in order to determine:
         ·  Key decision makers, profiles & contact details
         ·  Product definition & Customer needs
         ·  Competitors’ pricing and business strategy
         ·  Customer Satisfactions & Brand recognition

Capabilities
     We have proven we can gather statistically significant OEMs data in China market
         ·  Precision versus cost trade-off
         · Semiconductor focus
      Have completed 2 surveys for our clients
         · STB focus group survey
         · Customer satisfaction survey
      Intensive discussions with your current and potential customers

Sample Study: DMR/STB
      Database of local ODM, OEM and related industry players inDMR/STB market (Database: 150-200 Tier 1 and 2 companies with fewer Tier 3         companies, Excel format)
      Research scope/companies in database
         ·Local STB/DMR ODM and OEM
         · TV manufacturers
         · Companies that provide TV services
         ·Telecom companies delivering TV services
         · Companies Cable/satellite/IPTV operators that deliver middleware to TV providers
      Research ODM/OEM companies in database
         · Company name, tel. fax, website, address
         · Established years and ownership
         · Contact person (sales/marketing/engineer)
         · Size: revenue, employees
         · Product line and OS
         · Brand position
         · Export markets or regions
         · Domestic/export prod. volume

Objective
     The purpose is to collect local opinions on DMR/STB China market trends and opportunities for client’s product programs and deeply study        the  status & future ofChina market
         · 3 Focus Groups in selected cities in China
         · Shenzhen, Beijing and Shanghai
         ·8-10 participants per session
         ·2.5 hours per session
         ·Industry experts handled the whole process

Focus Group Venue

Focus Group Examples

Participants
         ·Internal staff of ODMs and OEMs:Engineers, Buyers and Senior Executives
         ·Industry experts
         ·Representatives from industry chain